Track record · Deal story · 2026

Three founders, two years from laptops to a signed deal with a London group

How the #1 WhatsApp app on the Shopify App Store found its buyer a continent away

2026 · Sell-side M&A

Dondy

has been acquired by

Circeus, the AI-native technology holding formerly known as Shop Circle, acquired Dondy, the #1-ranked WhatsApp app on the Shopify App Store: a conversational commerce platform trusted by 70,000+ businesses and facilitating over $100M in orders per year.

WhatsApp app on the Shopify App Store

70,000+

businesses on the platform

$100M+

orders facilitated per year

Seller · Israel →

Buyer · United Kingdom

Array Capital acted as Dondy’s sole M&A advisor: materials, buyer sourcing, and process management end to end.

[a]

Repeat buyer · the group’s second acquisition from an Array Capital process

Tamir Or, Or Schreiber & Inbal Katz Or · Co-founders, Dondy

01The deal

Tamir Or, Or Schreiber and Inbal Katz Or built Dondy bootstrapped: a conversational commerce platform that became the #1-ranked WhatsApp app on the Shopify App Store, trusted by more than 70,000 businesses and facilitating over $100M in orders a year.

The buyer was not in their inbox. Circeus, the AI-native technology holding formerly known as Shop Circle, is a London group; Dondy is Israeli. The match came out of a prepared, advisor-run process: institutional materials, a curated buyer list, and a timeline with real deadlines.

It was also the second time this buyer group acquired a company out of an Array Capital process. Serious acquirers return to processes that are prepared properly and run straight.

“Thank you to everyone who supported us from day one: our advisors, our accountant, our lawyers, and to Attila Hardy for making it happen.”

Tamir Or · Co-founder & Co-CEO, Dondy (public LinkedIn announcement, 2026)

02Why it worked

Cross-border by design

Israel to the United Kingdom. The best buyer is rarely next door; the process searched the whole map from day one.

A repeat buyer, earned

The group behind Circeus had already bought 506 out of an Array process in 2024. Familiarity with how we run a deal shortened diligence.

Founders stayed founders

The team kept building through the process. Preparation and Q&A ran on our side; their metrics kept compounding on theirs.

Independent coverage of this deal

Pulse 2.02026 Circeus acquires Dondy and adds WhatsApp commerce platform to Shop Circle Dondy · acquired by Circeus ↗ Tech Funding News2026 Circeus extends acquisition spree with Dondy, scaling AI agents to turn conversations into revenue Dondy · acquired by Circeus ↗ InfotechLead2026 Tech M&A deals: Circeus, BI WORLDWIDE and Altana Dondy · acquired by Circeus ↗

03More deal stories

2024

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Three founders, two years from laptops to a signed deal with a London group

Cross-border by design

A repeat buyer, earned

Founders stayed founders

506

Back in Stock

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Considering an exit in the next 12 to 24 months?